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Illusion paradise

In his attempt to make sense of all the ‘visual – emotional – philosophical’ input he gets while roaming the world, Bram Reijnders is, in his own words, mostly inhaling impressions of our times and exhaling these impressions as an aesthetic manifestation in his art. Committed to surprise, Bram’s narrative is never obvious. He reveals processes of cultural assimilation both in his photographic works and his fiction series. Through photography, Bram Reijnders translates reality into his own intense expression of the spirit of our times. In the cartoon-centered series, the artist brings us to a fantastic world where fiction collides with reality when characters from our childhood react on our fact free times. Bram Reijnders’ is in a spontaneous and often vertiginous search for beauty in society.


Visually joyful, Reijnders’ works unveil a certain tension between photography, painting and sculpture. His artworks are built in many layers, creating a bold, complex structure that serves as support for the artists questions. Layers of posters, paint, collage… but also layers of reality. Posters from many different countries pile up creating urban backgrounds. After having interacted with the environment through light, rain, air, they have their own history and are the perfect base for Bram’s work. Sometimes revealing details from underneath, sometimes adding a new dimension. Adding and peeling helps Bram shape a new reality.


Bram Reijnders is not just observing, he’s active in the world. As a force of nature, he wants to be part of the world, understand it in its full complexity and, preferably change it. Here is an artist who is constantly exploring our liquid post-modern society with enthusiasm. Edges that shine and crack are the limits of where world-famous characters, childhood reminiscences, emerge creating a compelling aesthetic result. They mix fantasy with reality and have that amazing capacity to create fun. Bram invites us to undress our adulthood and logics and enjoy the beauty that emerges from his images. Bram’s most intimate artistic influences are fed by the intensity of abstract expressionism and the pop dimension of everyday products, news and objects. In his photographic works, the artist retains a glimpse in time when ordinary, lonely places and objects gain an emotional quality. That is a magical moment when they transcend the boundaries of their cultural origins. A car wash in New York City, the outskirts of Napoli or a “favela” in Rio de Janeiro (Brazil) gain a poetic quality just because something hiding was revealed. And that was beautiful.


Everything is urgent. Life burns like a flame. In our post truth world, questions multiply exponentially… nothing is sure anymore. Can we still believe anything? Bram Reijnders’ artworks bring images that intrigue, provoke and try to guide you through a jungle of joy. Collector of the ordinary, nomad of art, burst of energy Bram Reijnders wants to invite you to an intense experience of hope and beauty.


WHY NOT?  by Samara Sampaio de Oliveira

“The subtle and penetrating transformation of consumers into merchandise is the most important characteristic of our society. We live in liquid times, nothing is made to last”.

Zygmunt Bauman defines the zeitgeist with these words. The works of Bram Reijnders capture this spirit and invite us to join his fascinating, although overwhelming, journey into liquid art.

Bram is a free spirit. A man in “search”. Not necessarily for answers. A “question” is his motto: “Why not?”. Mostly interested to experience, he takes Europe, India and Brazil as stages for his life act. This rebellious passion for life, excitement and beauty started long ago and now takes shape as works of art. In fact it started when young Bram, as an art lover, got ill after letting a painting go to another buyer and grew to changing his life and diving into the art world. First as an artist, then as dealer, he experienced all the aspects of the business, his artist´s lives and dilemmas. Always secretly painting and letting the search for beauty mature in his soul. Why not?

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MUCH TOO MUCH  by Eric Kaare

How would a grey, mousy Northern European office clerk find himself easily transported to the humid, sweetly feverish, all consuming, carnival-heated tumble dryer of Rio de Janeiro?

Well, if you are living in the Netherlands, you go off the motorway grid, head through the woods, drive past the main building of a former mental health institution, where you almost expect seeing Van Gogh slouching down the neat institutional pathways, and just follow the road right to the end.

Going there I had been told that I was about to visit a creative person, and it was slightly ironic to find him settled in a place where in the past, the ill adjusted were kept and probably sought treated into conforming to society’s rules and regulations.

It was pissing down with rain! Our driver only had two modes at his disposal; full forward or brake to a standstill, and my fellow passenger had long given up on guiding duties in favour of holding on to her handbag and a huge handkerchief for dear life.

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